• Skip to primary navigation
  • Skip to main content
MI:33

MI:33

Protecting People and their Products™

  • About
  • Services
    • Trademark Investigation
    • Threat Mitigation
    • Due Diligence
    • Event Security
    • Test Purchases
    • Open Source Intelligence (OSINT)
    • Litigation Support
  • Academic Citations
  • Landmark Cases
  • Media Mentions
  • Speaking Engagements

Media Mentions

In the media · Since the 1980s

More than two decades on the record.

MI:33 and founder Rob Holmes have been cited more than a hundred times across newspapers, magazines, television, and books, from the Wall Street Journal and The New York Times to the BBC, Forbes, and Bloomberg. The full archive is below.

Selected outlets The New York Times The Wall Street Journal BBC Forbes Bloomberg Financial Times CNBC Business Insider Consumer Reports Women’s Wear Daily Fortune
The firm today

MI:33 in the media

DatePublicationTitle
2026The New York TimesHow Can Watchmakers Stop the Trade in Fakes?
2025GothamistICE raid on Canal Street is latest law enforcement operation targeting counterfeit industry
2025Business InsiderInside the Billion-Dollar World of Fake Luxury — From Nikes to Rolexes
2025Business InsiderHow to tell if a Cartier or other luxury watch is fake
2024Inside True Crime Podcast w/Matthew CoxHow Counterfeit Markets Actually Work | $500B/YR
2024InsiderHow 6 Criminal Businesses Actually Work
2024InsiderHow Counterfeit Rolexes Actually Work
2022EdgadgetIs DALL-E's art borrowed or stolen?
2021TorrentFreakValorant & Destiny 2 Cheat Maker Agrees To Pay $2m Copyright Settlement
2021WestLaw TodayNike, Converse seek $7.3 billion and shutdown of hundreds of websites
2020PlayStation LifestyleActivision Continues Pursuing Legal Action Against Call of Duty Cheat Manufacturers, Sends PI to Owner’s House
2020DexertoActivision shut down another Warzone cheats site amid hacking crackdown
2020Forbes‘Destiny 2’ Players Celebrate The Death Of Perfect Aim, A Main Weapon Of Its Cheaters And Hackers
2020DBLTAPActivision Files Lawsuit Against Cheat Manufacturing Company CXCheats
2020JobzeyHow To Identify Work-From-Home Scams
2020VGRActivision Subpoenas Reddit to Expose Modern Warfare Leaker
2020PolygonUbisoft Files Lawsuit Against Rainbow Six Siege DDoS Attackers
2019Epoch TimesContinuing the Legacy of a Father and Private Investigator
2018World Trademark ReviewEuropean Union and United States Announce Record-breaking Counterfeits Crackdown; Do Domain Seizures Actually Train Infringers?
2018World Trademark ReviewSupreme and Adidas Most Counterfeited Fashion Brands; Taobao Remains go-to Platform for Fakes
2018World Trademark ReviewRussian President on Fakes, Google Trademark Win, and Tale of the Counterfeit-Catching Brothers: News Round-up
2018BBC World Radio: OutlookAdventures of the Counterfeit Catching Brothers
2018Alt/CharActivision Lawyers Order Cease & Desist to Spyro Fan Game Dev
2018CreditCards.comHow Credit Cards Can Lead Law Officers to Criminals
2018Reader's Digest18 Sneaky Signs You’re Actually Reading Fake News
2018ServiceNow WorkflowMonitoring Employee Behavior Online Can Help You Spot Security Breaches Before They Happen
2018NarrativelyThe First Family of Counterfeit Hunting
2018World Trademark ReviewAs Alibaba’s Anti-Counterfeiting Alliance Grows, is Amazon Now the Primary Battleground in the War Against Fakes?
2018Business & ManagementChain Reaction: Steps to Minimise Supply Chain Fraud
2018Retail DiveCan Amazon and its Marketplace Rivals Fix Their Counterfeits Problem?
2018Healthy WayWhat Parents Need To Know About Privacy In The Age Of Social Media
2018Pacer MonitorDaimler AG Sues Amazon for Selling ‘Hot’ Wheels
2018World Trademark ReviewAlibaba on the Offensive: Warns Brands Not to Trust Notorious Markets List, Undecided on Future Cooperation

2018Monster.com BlogHow to Avoid Work-From-Home Job Scams
2018UDT OnlineUS ‘Hacking Back’ Law Could Create a Cyber Wild West of Vigilantism
2017PlayboyWhat the Net Neutrality Vote Could Mean for the Porn Industry
2017SYFY WireGeek Collectors Have Been Under Attack by Toy Counterfeiters For Decades
2017IT Security CentralWhat Computer Security Experts Wish You Knew: The Top Experts Speak
2017Tech SlingAnti-counterfeiting: Caution is Advised, Even Between Businesses
2017The Brand Protection ProfessionalNew Challenges in Investigating and Pursuing Counterfeiters
2017PolygonBlizzard Wins $8 million Judgment Against Overwatch Cheat Maker
2017World Trademark ReviewAlibaba-Backed Indian Marketplace Paytm Mall Lacks Dedicated IP Infringement Reporting Mechanism; Brand Owners Urged to Push for Change
2017World Trademark ReviewAlibaba Marketplace Taobao Reappears on Notorious Markets List
2017MyCorporation® BlogExperts Weigh In: How Has Luck Played a Role in Starting Your Business?
2016Academic Press (Book)Science and Technology of Fruit Wine Production
2016MashableCracking the Code to the Art of Sleuthing
2016World Trademark ReviewAlibaba Marketplace Taobao Reappears on Notorious Markets List
2016World Trademark Review“As Inauthentic as their Cheap Handbags”: Alibaba Faces Backlash Following ‘Fakes are Better than Originals’ Claim
2016Scared Sh!tless Podcast (Kim Komando)Don't Get Scammed by These Work at Home Job Offers
2016The DrumCounterintelligence Expert Speaks Up About Alibaba, Online Fakes and Corruption
2016Wall Street JournalAlibaba’s Jack Ma to Skip AntiCounterfeiting Conference Amid Fakes Complaints
2016Monster.com BlogWe Followed in our Parents’ Footsteps and Found Jobs we Love
2016TechRepublicICANN's Generic Top-Level Domain Rules Cause Major Headaches for Online Businesses
2015Law Journal Newsletters (ALM)Counterfeiting on the Internet: A Growing Menace
2015VentureBeatRetailers and Consumers Face Counterfeit Scam with Holiday Gift Returns
2015Law Technology TodayCautionary Tales From the World of Webpage Evidence
2015CIO Magazine7 Social Media Mistakes Job Seekers Must Avoid
2015TechRepublicAshley Madison Hack Should Serve as an IT Security Wake-up Call
2015Monitoring Software BlogStopping Insider Intellectual Property Theft
2015Epoch TimesWearable Devices Could Keep Innocent People out of Jail - —If the Court Allows It
2015St. Paul Pioneer PressHow Do Geeks Manage Passwords?
2015WCCFTECHBlizzard Shuts Down WoW Vanilla Server Nostalrius With C&D Letter
2015Epoch TimesWere the F-35 Plans Intentionally Leaked to the Chinese so They Could Build J-31 Fighter?
2014LA WeeklyHow eBay, Amazon and Alibaba Fuel the World's Top Illegal Industry
2014BloombergAlibaba Cooperates With Kering After Fakes Suit Withdrawn
2014TechdirtWho Needs SOPA? US Court Wipes Sites From The Internet For 'Infringement' Without Even Alerting Sites In Question
2014TorrentFreakUS Court Grants Order to Wipe Pirate Sites From the Internet
2014Wall Street JournalSuit Against Alibaba Opens Window on Issue of Counterfeiting
2013Financial TimesChina's Counterfeits in the Spotlight
2013World Trademark ReviewRichemont Ruling Against TradeKey is a Victory for all Brand Owners
2013Lexis NexisCriminal Enforcement of Intellectual Property Rights: U.S. Perspective
2013National JewelerBrands Win Injunction in Cyber Counterfeiting Case
2013The Fashion Law (blog)Chloe, Cartier & More Win Against Counterfeiters
2013Upstart Business JournalSelling Fake Cartier or Chloé? Not Anymore, Judge Says
2013VentureBeatHow an Undercover Agent Busted One of the Biggest Counterfeiters Online
2013Women's Wear DailyRichemont Wins Legal Battle Against B2B Web Site Tradekey
2013World IP ReviewLuxury Brands Celebrate Counterfeiting Victory
2013Federal Bar AssociationThe Federal Lawyer in Cyberia
2013Wines & VinesThe Proof Is in the Packaging
2013Lissa Duty20 Tips to Twitter Success: Learn How to Market Your Brand and Business Online
2013Dallas Morning NewsPolitical Action Groups Line up to Push Candidates
2012Intellectual Property MagazineCSI: Counterfeit Scene Investigation
2012New York PostGo Daddy Hack Attack
2012DigitfreakWhy Web Domain Seizure is not Such a Good Idea
2012JCKShould Jewelers Repair Counterfeit Watches?
2012TechDirtSeizing Domains Is Only Training Criminals To Improve
2012Legal IQ podcastTop Ten Ways to Fight IP Cybercrime
2012New York PostZappos Cyber Attack
2011PC WorldGroups Still Oppose SOPA After Proposed Amendment
2011The Texas Investigator magazineHi-Tech PI: Taking Control of Your E-mail
2011Main StreetHow to Shop for Junk
2011NBC 5 TV Dallas-Fort WorthSpotting the Knockoffs
2011Processor.comCounterfeit Concerns
2011Colleen Collins & Shaun Kaufman (Book)How to Write a Dick: A Guide for Writing Fictional Sleuths
2011IPKatOf Rags and Richemont: Chloé goes to court
2011Founder's BlockIs Your Ideal Domain Name Already Taken? Here’s What You Can Do About It
2011Here Women Talk RadioTrafficked
2011Jane Borden (book)I Totally Meant to Do That
2010ExaminerCounterfeit Fashion in New York City - Fueled by Suburban Housewives?
2010Fairchild TV (Canada/Chinese)Global News
2010Harper's BazaarThe Fight Against Fakes Online
2010VentureBeatPrivate Eyes Aim to Kill Black Ops Video-Game Piracy with Kindness
2010WorldNews (WN) NetworkTreyarch on High Alert for Black Ops Pirates and Torrents
2010NBC NewsMurrels Inlet Woman Pleads Guilty to Trafficking Counterfeit Handbags
2010CityTV CalgaryEP Daily
2010Manufacturing.NetEating the Counterfeit Elephant
2010Knowem? blogBe an Intellectual Property Hero; Don’t Ignore Social Media
2010Columbia News ServiceHot Couture: Big Money in Fake Handbags Online
2010E-Commerce Law Daily$10.8 Million Infringement Verdicts Approved For Web Host, Manager
2010The Telegraph (UK)Internet pirates flee to 'bulletproof' Ukraine
2009DestructoidStealing Modern Warfare 2? Activision Will Hunt You Down
2009EngadgetActivision Catches Both Pirates and Thieves in Modern Warfare 2 Investigation
2009GamespotWould-be Modern Warfare 2 Pirate Busted
2009KotakuTo Catch A Modern Warfare 2 Cyber-Thief
2009Miami HeraldMiami Teen Accused of Copying Game
2009NYConvergenceGaming Industry’s War on Pirates Catches NYers
2009Shack NewsModern Warfare 2 Pirate Thwarted by Investigators
2009The EscapistCyber P.I. Tracks Down Pirates Selling Modern Warfare 2
2009VentureBeatHow Investigators Tracked Down a Modern Warfare 2 Cyber Pirate
2009Xbox LIVE's Major Nelson podcastShow #339: Getting Ready for Holiday 2009
2009BusinessWeekCan You Spot the Fake Online?
2009Epoca NegociosGrifes Tentam Combater Comercio de Produtos Falsos
2009The Fash PackCounterfeit Fashion Thriving in the Downturn
2009The Independent (UK)Boomtime for Fashion Fakers
2008Consumer ReportsReal or Fake?: Counterfeit Merchandise Can Threaten Your Safety and Fund Crime
2008IP Law & BusinessICANN Expands its Domains
2008Texas Startup BlogStartup Profile: IPCybercrime.com
2008Elements / University of RichmondFaking It: China's Slow Battle Against Counterfeiting
2007Beauty Packaging MagazineCombating Pirates and Parasites
2007Wall Street JournalSite Linking Global Buyers, China Factories, Plans IPO
2007IP Law & BusinessPolicing the Internet
2007The Fake TradeUK Documentary
2007Complex MagazineWhat's Good? LRG Bud Select Magic Happy Hour
2006Women's Wear DailyCounterfeiters' Holiday Payday: Real Money for Fake Goods
2006Las Vegas Review-JournalFaking It: The Cons of Counterfeits
2006Wealth TVSpecial Report: Luxury Goods & Counterfeits
2006Women's Wear DailyLuxe Brands Fight Online Counterfeits
2006San Jose Mercury NewsHP Scandal Reveals World of Electronic Tracking
2006CNBCClosing Bell
2006KCAL 9 TV Los AngelesYour Money
2006Seattle Post-IntelligencerSpotting a Knockoff Handbag Can be Harder Than You Think
2006NBC 4 TV Los AngelesInternet Fakes
2006KABC 7 TV Los AngelesEyewitness News
2006San Jose Mercury NewsAuction Sites Try to Knock Out Knockoffs
2006USA WeekendHe Won the Auction and My Heart
2005Tim Phillips (Kogan Press)Knockoff: The Deadly Trade in Counterfeit Goods
The founding era

Where it started, 1981 to 2005

Coverage in this era follows Robert (Bob) Holmes, Sr. the founder of Holmes Hi-Tech, who built his preceding practice and the built family name in counterfeit investigation. The work that became MI:33 started here.

DatePublicationTitle
2005-06Fine Living ChannelThe Shopping Bags
2004-08Time Out: NYSpies Like Us
2003-04ForbesTricky Dicks
2002-07Poughkeepsie JournalPirates Toy With Trusted Trademarks
2002-06The New York TimesThe Knockoff Squad
2002-01Duane Swierczynski (Book)The Complete Idiot's Guide to Frauds, Scams, and Cons
2001-07Pittsburgh Tribune-ReviewPolice Arrest Woman on Counterfeit Charges
1999-10Paul R. Paradise (Greenwood Publishing)Trademark Counterfeiting, Product Piracy, and the Billion Dollar Threat to the U.S. Economy
1998-05Women's Wear DailyKeep Up the Heat. Relentless Pursuit of Counterfeiters.
1996-05FortuneFarewell My Logo: A Detective Story
1989-04Press of Atlantic CityA Job for Sherlock Holmes
1988-10Philadelphia MagazineCaveat Vendor
1983-12Press of Atlantic CityFake Gucci Bags Are Confiscated
1983-11Philadelphia InquirerLook-alike Gucci Purses Seized
1983-08Press of Atlantic CityStores Raided for Counterfeit T-Shirts
1982-10Press of Atlantic CityTough, But Not Tough-Guys
1980-01Press of Atlantic CityEx-Trooper Forms Protection Service

MI:33

© MI:33 LLC © 2001–2026

  • Privacy Policy
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}